ABOUT

Vision. Strategy. Growth.

What even is “marketing” anymore—legacy, digital, search, omni-channel? The labels blur, but the mandate is crystal clear: create momentum that lasts. At Sonar, nearly fifty years of combined experience have taught us that sustainable growth isn’t a campaign or a channel, it’s a disciplined practice of isolating patterns, shaping clear strategy, and orchestrating every touchpoint so progress compounds.

Yes, we can optimize your site, spike traffic or lower your CPA, but we’d rather blueprint the engine that keeps pushing revenue forward long after the first wins. We start by identifying where opportunity lives: in the data, the market, the story you tell. Then we design the structure that turns insight into action—aligning teams, technology, and message—to meet consumers at the most meaning moments, across mediums and channels.

The result? Growth that feels inevitable instead of accidental. If you’re ready to move beyond piecemeal fixes and toward a system built for both today’s sprints and tomorrow’s marathons, we’re here to connect the dots and clear the path.

Joe Conway
Co-Founder, Strategy Lead

Joe specializes in turning scattered insights into road-maps for scalable growth. A blend of two decades of cross-channel marketing, analytics and brand strategy experience allows him to spot patterns hidden in customer data and market dynamics. His mission is to design clear systems that move businesses from guesswork to confident execution. He’s guided companies from outdoor gear innovators to edtech segment leaders, sharpening positioning, prioritizing resources, and accelerating go-to-market impact. Whether advising founders at an inflection point or coaching teams through rollout, Joe brings clarity, actionable foresight and a bias for results—helping organizations build growth engines that last in any market or stage.

Joe currently sits on the board of The Telling Room, a writing and literacy nonprofit.

Joe Conway
Co-Founder, Strategy Lead
Chris Burnham
Co-Founder, Technical Lead

Chris turns big ideas into measurable wins. For more than a decade he has built, tuned, and scaled SEO and paid-ad programs that put brands exactly where customers are looking. From managing multi-million-dollar campaigns and initiatives at L.L.Bean to hyper-local strategy for MaineHealth’s extensive network of clinics, his command of keyword science, bid and budget optimization, and technical site health keeps revenue moving up and to the right. Obsessed with metrics, he demystifies the algorithms for clients, shows them what matters, and relentlessly tests until return on investment improves—then never settling until every dollar compounds further.

Chris Burnham
Co-Founder, Technical Lead
Holly Martzial
Vice President of Client Success

Vice President of Client Success Holly Martzial brings a proven track record of leading teams in hospitality, wellness and healthcare. A former small business owner and the daughter of a serial entrepreneur, she pairs hands-on business acumen with a unique ability to rally mission-oriented teams of all kinds. Holly works across clients, engaging c-suite leadership teams and local small business owners alike to build resilient, sustainable infrastructure that fosters growth, stability and sanity for years to come.

Holly is a board member of Portland Buy Local.

Holly Martzial
Vice President of Client Success
Morgan Hahn
Director of Advertising & Analytics

After tuning campaigns at The Weather Channel and Hearst, Morgan now steers Sonar’s Google Ads and analytics engine. She hunts down wasted spend, stitches conversion signals into GA4, and surfaces the story behind every click, so budgets—big or lean—punch above their weight. Whether building a fresh account or untangling a decade-old one, she balances algorithmic rigor with human instinct, translating rows of data into clear, next-move plans for clients. When the numbers shift, Morgan is first to know and fastest to act, turning intent into revenue and dashboards into roadmaps.

Morgan Hahn
Director of Advertising & Analytics
Anthony Pyatt
Agency Director

Anthony is an experienced Business Manager and joins Sonar after 10+ years running operations for youth-serving organizations. Passionate about Organizational Leadership, Anthony has extensive experience bringing together diverse groups of people to work collaboratively.

Anthony Pyatt
Agency Director
Hannah Crilley
Social & CRM Manager

Hannah connects the dots between who you think your audience is and who’s actually ready to buy. As Sonar’s Social and CRM Manager, she rebuilds pipelines from the inside out—plugging process gaps, mapping real-world behavior, and feeding campaigns a continual flow of data that stays fresh. Whether she’s building super-thorough workflows or testing into segments on the fly, Hannah’s goal is simple: turn scattered interactions into a living map of demand. She’s the bridge between raw data and real-world action, making sure every insight lands where it matters.

Hannah Crilley
Social & CRM Manager

Ping Us

Yeah, that’s a stupid sonar pun, but don’t let it dissuade you from making a smart business decision. Use the form below or email at hello@sonardigital.co, or cut to the chase by calling

1-207-747-5536